How It Works
Three steps from defining your audience to measuring real results — no technical knowledge required.
Define Your Audience
You tell us who your ideal customers are. We work with El Toro — an identity platform with nearly 20 years of experience and patented matching technology — to build an audience of verified households in your service area.
Their identity graph processes petabytes of data daily, but only verified matches make the cut. In an industry where more records means more revenue, El Toro deliberately filters down to accuracy. That's why we partnered with them.
Whether it's new movers, veterans, homeowners in specific zip codes, or neighbors of your existing customers — every household on the list is real and verified. No guessing, no algorithms deciding for you.
Example audiences we build:
- ✓New movers within 15 miles of your locations
- ✓Active-duty military and veteran households
- ✓Homeowners in specific zip codes matching your demographics
- ✓Neighbors of your existing customers
- ✓Households showing purchase intent for your category
- ✓People who visited a competitor’s location
What we handle:
- ✓Campaign structure and objective configuration
- ✓Audience upload and verification on Meta
- ✓Creative placement and formatting
- ✓Pacing and frequency management
- ✓Budget allocation and optimization
- ✓Ongoing monitoring and adjustments
We Activate on Meta
We handle campaign setup and management on Facebook & Instagram. This isn't just uploading a list — the campaign structure, pacing, frequency, creative, and placements all need to be configured correctly for 1:1 audiences to work.
That's what we do. You don't need to touch Ads Manager.
Matchback Analysis
After the campaign runs, we deliver Matchback Analysis reporting. This matches the original household list against results to show you the real impact — cost per acquisition, reach coverage, and what's working.
This is how we refine campaigns and improve results over time. Every campaign cycle gives us better data to optimize the next one.
What you get in reporting:
- ✓Cost per acquisition against your target households
- ✓Reach and frequency coverage of the audience
- ✓Campaign performance across placements
- ✓Recommendations for the next campaign cycle
Introducing Qualified Awareness
Most advertising is either broad awareness — reaching everyone and hoping some are relevant — or narrow conversion campaigns that retarget people who already visited your site. Qualified Awareness is different.
It's reaching the right households from day one. Your ads build familiarity and trust with an audience that is 100% made up of people who match your ideal customer profile. Over time, this drives the rest of the funnel — more searches for your brand, more calls, more walk-ins.
Furniture Store
New movers are a huge segment of furniture buyers, but a tiny fraction of the DMA population. Qualified Awareness puts your brand in front of only them.
Healthcare Provider
Active-duty and veterans are less than 2% of the local population, but 100% of your target audience. Every impression reaches the right household.
Ready to Build Your Audience?
Let's discuss who you want to reach and how we can put them on Meta.
Book a Strategy Call